The Jeep® brand launched its second video this week, “More Than Just Words,” in the lead-up to the Big Game.
“More Than Just Words” is an illustrative narration of “The Star-Spangled Banner.” The song serves as the catalyst that takes viewers on an unexpected musical and visual odyssey, with images splashing across the screen representing the song’s lyrics. Jeep brand vehicles embody the spirit of the brand through the pillars of freedom, adventure, authenticity and passion.
“We’re delighted to continue our collaboration with OneRepublic,” said Olivier Francois, Chief Marketing Officer, FCA. “The band’s soaring musical arrangement and Ryan Tedder’s vocals complementing the visual images behind the song’s lyrics makes the video come to life in a way we only dreamed possible.”
The Jeep brand’s “More Than Just Words,” directed by Mark Toia with music by OneRepublic, was created in partnership with Dallas-based The Richards Group.