OneRepublic’s new single “Connection” is about to get a whole lot of exposure, in a series of new commercials for Jeep, Ad Age reports.
Last month, the band did a special show at the Greek Theatre in L.A. during which they performed “Connection.” Footage from that performance is being featured in the ads, which also promote Apple’s CarPlay technology. The first one, which premieres on TV July 2, is called “Sold Out,” and it shows a group of fans who can’t get into the OneRepublic concert settling for playing “Connection” in their Jeep via CarPlay as they watch the show from high in the hills overlooking the show.
The song will also feature in two other Jeep ads.
According to Ad Age, frontman Ryan Tedder helped announce the news at an event in Hollywood on Wednesday, where he said that Jeep first approached him last year to write a song. However, he said, the brand didn’t tell him what to write — Jeep was confident they’d like whatever he came up with.
OneRepublic is one of 10 different music acts that Jeep’s parent company, Fiat Chrysler, is using to promote its other vehicles — Chrysler, Dodge, Ram, and Fiat — as part of its summer campaign. Among them: hard rock legend Alice Cooper and Black Eyed Peas frontman will.i.am.